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	<title>Alamo City Media Blog</title>
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	<link>http://thebusinesscardoutlet.com/bcblog</link>
	<description>A company of The Business Card Outlet</description>
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		<title>Featured Business Cards</title>
		<link>http://thebusinesscardoutlet.com/bcblog/?p=340</link>
		<comments>http://thebusinesscardoutlet.com/bcblog/?p=340#comments</comments>
		<pubDate>Fri, 13 Aug 2010 19:24:26 +0000</pubDate>
		<dc:creator>jessi</dc:creator>
				<category><![CDATA[Featured Client's]]></category>
		<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://thebusinesscardoutlet.com/bcblog/?p=340</guid>
		<description><![CDATA[     ]]></description>
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		<item>
		<title>August Freebie! Refferal Gift</title>
		<link>http://thebusinesscardoutlet.com/bcblog/?p=333</link>
		<comments>http://thebusinesscardoutlet.com/bcblog/?p=333#comments</comments>
		<pubDate>Thu, 12 Aug 2010 02:09:54 +0000</pubDate>
		<dc:creator>jessi</dc:creator>
				<category><![CDATA[Current Clients Perks]]></category>

		<guid isPermaLink="false">http://thebusinesscardoutlet.com/bcblog/?p=333</guid>
		<description><![CDATA[If your a current client of Alamo City Media I will give you a free copy of one of our favorite marketing book. For sending us a new client!  Get your choice of:     Duct Tape Marketing  is THE small business marketing road map &#8211; A collection of proven tools and tactics woven together in a step-by-step [...]]]></description>
			<content:encoded><![CDATA[<p>If your a current client of Alamo City Media I will give you a free copy of one of our favorite marketing book. For sending us a new client!  Get your choice of:</p>
<p> <img class="alignnone" title="referralenginebook" src="http://www.ducttapemarketing.com/images/referralenginebook.jpg" alt="" width="114" height="143" /><img class="alignnone" title="ducttapemarketing." src="http://www.ducttapemarketing.com/images/dtmbook.gif" alt="" width="114" height="151" /></p>
<p>  <a href="http://www.amazon.com/exec/obidos/ASIN/159555131X/jantschcomm-20">Duct Tape Marketing</a>  <strong>is THE small business marketing road map</strong> &#8211; A collection of proven tools and tactics woven together in a step-by-step marketing system that <strong>shows small business owners exactly what to do to market and grow their businesses.</strong></p>
<p>This practical small business marketing guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.</p>
<p><a href="http://referralenginebook.com/">The Referral Engine </a>by Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch’s strategies include:</p>
<ul>
<li>Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before—but the key is listening.</li>
<li>The sales team is the most important part of your marketing team. Sales people are the company’s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.</li>
<li>Educate your customers. Referrals are only helpful if they’re given to the right people. Educate your customers about whom they should be talking to.</li>
</ul>
<p>To get your book just contact me to let me know that you referred a client! I ask new clients where they hear about me. So I&#8217;m sure I&#8217;ll find out and give you a call to ask what book you what!  Hurry Spread the news today! Easiest way is just to forward the News Letter I sent you!!<br />
Also be sure to tell them why you like working with us!</p>
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		<title>The Referral Engine Book</title>
		<link>http://thebusinesscardoutlet.com/bcblog/?p=330</link>
		<comments>http://thebusinesscardoutlet.com/bcblog/?p=330#comments</comments>
		<pubDate>Wed, 11 Aug 2010 20:35:06 +0000</pubDate>
		<dc:creator>jessi</dc:creator>
				<category><![CDATA[Marketing Book Club]]></category>

		<guid isPermaLink="false">http://thebusinesscardoutlet.com/bcblog/?p=330</guid>
		<description><![CDATA[The Referral Engine The referral engine was written by John Jantsch, the author of Dutch Tape marketing. This books teaches you how to take your referral marketing to the next level. Many business survive on referrals alone. This books picks apart what a basic referral is and how to use that to create powerful marketing [...]]]></description>
			<content:encoded><![CDATA[<h1 id="post-4">The Referral Engine</h1>
<p><img class="alignright" title="The Referral Engine Book" src="http://referralenginebook.com/wp-content/uploads/2010/02/referralenginebook.jpg" alt="" width="300" height="378" />The referral engine was written by John Jantsch, the author of Dutch Tape marketing.<br />
This books teaches you how to take your referral marketing to the next level. Many business survive on referrals alone. This books picks apart what a basic referral is and how to use that to create powerful marketing tools.</p>
<p>Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch’s strategies include:</p>
<ul>
<li>Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before—but the key is listening.</li>
<li>The sales team is the most important part of your marketing team. Sales people are the company’s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.</li>
<li>Educate your customers. Referrals are only helpful if they’re given to the right people. Educate your customers about whom they should be talking to.</li>
</ul>
<p>The secret to generating referrals lies in understanding the “Customer Referral Cycle”—the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer.<br />
If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.</p>
<h2>
<a href="http://twitter.com/atlastwedding">Read the First Chapter</a></h2>
<p><a href="http://referralenginebook.com/">http://referralenginebook.com/</a></p>
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		<title>Featured Client: Realtor</title>
		<link>http://thebusinesscardoutlet.com/bcblog/?p=299</link>
		<comments>http://thebusinesscardoutlet.com/bcblog/?p=299#comments</comments>
		<pubDate>Sat, 22 May 2010 22:37:12 +0000</pubDate>
		<dc:creator>jessi</dc:creator>
				<category><![CDATA[Featured Client's]]></category>
		<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://thebusinesscardoutlet.com/bcblog/?p=299</guid>
		<description><![CDATA[ Tx-land.com is the home of Zach Potts. Are you looking for acres in central texas? Potts is  a texan who helps you obtain affordable land in a location you desire. We have all types of land that can fit your needs including San Antonio Area, Austin and Central Texas. Check out their new site at www.tx-land.com]]></description>
			<content:encoded><![CDATA[<p><a href="http://thebusinesscardoutlet.com/bcblog/wp-content/uploads/2010/05/potts.jpg"><img class="alignleft size-full wp-image-300" title="Potts Featured Project" src="http://thebusinesscardoutlet.com/bcblog/wp-content/uploads/2010/05/potts.jpg" alt="" width="632" height="386" /></a></p>
<p> Tx-land.com is the home of Zach Potts. Are you looking for acres in central texas? Potts is  a texan who helps you <span style="font-family: Verdana; color: #000000;">obtain affordable land in a location you desire. We have all types of land that can fit your needs including San Antonio Area, Austin and Central Texas. Check out their new site at <a href="http://www.tx-land.com">www.tx-land.com</a></span></p>
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		<title>Marketing Book Club:Little Red Book of Selling</title>
		<link>http://thebusinesscardoutlet.com/bcblog/?p=277</link>
		<comments>http://thebusinesscardoutlet.com/bcblog/?p=277#comments</comments>
		<pubDate>Thu, 25 Mar 2010 20:40:47 +0000</pubDate>
		<dc:creator>jessi</dc:creator>
				<category><![CDATA[Marketing Book Club]]></category>

		<guid isPermaLink="false">http://thebusinesscardoutlet.com/bcblog/?p=277</guid>
		<description><![CDATA[Book Review: Little Red Book of Selling I personal bought this book because i wanted to learn how to be a better sales person. I&#8217;d seen this book many times in the bookstore but never thought that i needed it. Boy was i wrong not only was this a good read it was eye opening. [...]]]></description>
			<content:encoded><![CDATA[<h1><a href="http://www.amazon.com/gp/product/1885167601?ie=UTF8&amp;tag=creatiforcead-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1885167601">Book Review: Little Red Book of Selling</a></h1>
<blockquote><p>I personal bought this book because i wanted to learn how to be a better sales person. I&#8217;d seen this book many times in the bookstore but never thought that i needed it. Boy was i wrong<br />
not only was this a good read it was eye opening. I really connected with many of Jeffrey Gitomer’s philospies about life and businessness. He&#8217;s this goofy guy that you get an instant connection with<br />
by his writing style.  &#8220;Every salesperson learns &#8220;how to sell.&#8221; And every salesperson learns the wrong thing. People don’t like to be s<a href="http://musformation.com/pics/little_red_book.jpg"><img class="alignright" title="Little Red Book" src="http://musformation.com/pics/little_red_book.jpg" alt="" width="203" height="243" /></a>old, but they love to buy. That’s the first line in sales innovator Jeffrey Gitomer’s new book, Jeffrey Gitomer’s Little Red Book of Selling. He teaches you the 12.5 Principles of Sales Greatness.  He even gives you instructions on how to read the book. How to study it an get the most out of it.</p></blockquote>
<p>I also love the size of the book it easly fit inside my purse so i could read it when ever i got a spare moment. I found myself dragging this book around me for at least a month. I even took it with me over spring break when we went fishing on the coast. </p>
<p>So why is it called the  Jeffrey Gitomer’s Little Red Book of Selling comes in a easy-to-carry-with-you size. And of course, it’s red. Gitomer tells you in the very beginning of the book the reasons why the book is red. And those reasons correlate to your success:</p>
<li>Red is the color of passion and passion is the fulcrum point of selling. No passion, no sales.</li>
<li>Red is the color of love and if you don’t love what you sell, then you should sell something else.</li>
<li>Red is the brightest color and you must be bright in order to convert selling to buying.</li>
<li>Red is the most visible color and you must be visible to your customers with a value message, not just a sales pitch.</li>
<li>And red is fire and if you aren&#8217;t on fire, then you’ll lose to someone who is.I would you encourage you all to seek out a little red sales book of your own because it will be one you refer to and study for along time. I know i&#8217;m personaly looking for the addtional books to add to my collection.(Jeffery..seee i&#8217;m doing my writing excersises and they really are helping..not only are they helping me learn, but also helpig my blog, my website seo and my business&#8230; ask me how your writing excerises can help your website too)<br />
<hr />Visit Jeffrey Gitomer’s website at   <a href="http://www.gitomer.com/" target="_new">www.gitomer.com</a><br />
Gitomer’s other books include The Sales Bible; Customer Satisfaction is Worthless – Customer Loyalty is Priceless; and The Patterson Principles of Selling. Gitomer’s books have sold more than 750,000 copies worldwide.</li>
<p><script src="http://www.assoc-amazon.com/s/link-enhancer?tag=creatiforcead-20&amp;o=1" type="text/javascript"></script><br />
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		<title>Activity two: Your Marketing strategies</title>
		<link>http://thebusinesscardoutlet.com/bcblog/?p=264</link>
		<comments>http://thebusinesscardoutlet.com/bcblog/?p=264#comments</comments>
		<pubDate>Mon, 22 Mar 2010 04:24:35 +0000</pubDate>
		<dc:creator>jessi</dc:creator>
				<category><![CDATA[Lets Get Started]]></category>

		<guid isPermaLink="false">http://thebusinesscardoutlet.com/bcblog/?p=264</guid>
		<description><![CDATA[Alamo city media walk&#8217;s you threw how to kick start your marketing program. Here are a few quick activities to get you started. Activity two: Your Marketing strategies Creating marketing strategies is a great and easy way to exactly pinpoint what you want to do with your marketing, how you’re going to do it and WHY you’re [...]]]></description>
			<content:encoded><![CDATA[<div><span lang="EN">Alamo city media walk&#8217;s you threw how to kick start your marketing program. Here are a few quick activities to get you started.<br />
<strong><br />
Activity two: Your Marketing strategies</strong></span></div>
<div><span lang="EN">Creating marketing strategies is a great and easy way to exactly pinpoint what you want to do with your marketing, how you’re going to do it and WHY you’re going to do it. In the Guerilla Marketing Book&#8217;s, they give you a strait forward way of coming up with your marketing strategies in 7 sentences. Now guerilla marketing is one of the best marketing books out there and every small business owner should have a copy! So with that in mind I’m not going to tell you how to write your own sentence.. I want you to go buy the books. Or at least go look at it at the bookstore! I know once you do check it out you will buy it and it will be a great tool for your library! What i will do is show you Alamo city&#8217;s media&#8217;s 7 sentence marketing strategies.</span></div>
<p> </p>
<div><span lang="EN">Case Study: The idea for Alamo city media began in the summer of 2009 Jessica Gagliardi the owner of The Business Card Outlet was preparing to graduate from UTSA and wanted to take the next step toward her goals. She wanted to have a small business marketing company that helped people reach their dreams with their own small business. She wanted to not only design their marketing materials but be able to do everything for them from start to finish. She also wanted to be able to create a lifetime relationship with those clients. She researched names and domains, and before long she decided on Alamo city media to be her marketing studio platform. These are the steps she used to market her business and so can you.  </span></div>
<div><span lang="EN">The purpose of Alamo city media’s marketing is to motivate small business owners to contacts us to set up a meeting to use or services. This will be accomplished by offering more than a onetime services but a long term business relationship for their marketing needs. The target marketing will be people who have or are planning to have their own small business in the San Antonio area.<br />
The marketing tools we plan to use include, social marketing, classified ads, blogs, articles, our website, email marketing, postcards, tradeshows, networking and referrals. The niche that Alamo city medias is a business that provides full services for the small business owner that wants more customers and sales, and wants an in house marketing team without the cost. Our identify will become of expertise, design skills, full services, and long term client relationships. 30 percent of our sales will be dedicated to this marketing program for 6 months.  </span></div>
<div><span lang="EN">With their marketing strategies in hand Alamo City media has clearly identified..Their client.. Their best qualities. Their service. What kinds of marketing.. How much money they will spend and for how long until they reevaluate their marketing strategies.  </span></div>
<div><span lang="EN">To learn more contact us at <a href="mailto:hello@thebusinesscardoutlet.com">hello@thebusinesscardoutlet.com</a> or<br />
At Alamo City Media at 210-542-5711  </span></div>
<p><span lang="EN"><a href="http://thebusinesscardoutlet.com/bcblog/wp-content/uploads/2009/11/Guerrilla-Marketing-Free.jpg"><img class="alignleft size-full wp-image-88" title="Guerrilla-Marketing-Free" src="http://thebusinesscardoutlet.com/bcblog/wp-content/uploads/2009/11/Guerrilla-Marketing-Free.jpg" alt="Guerrilla-Marketing-Free" width="93" height="140" /></a>  </p>
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		<title>Start Marketing: Activity One</title>
		<link>http://thebusinesscardoutlet.com/bcblog/?p=257</link>
		<comments>http://thebusinesscardoutlet.com/bcblog/?p=257#comments</comments>
		<pubDate>Fri, 12 Mar 2010 20:18:53 +0000</pubDate>
		<dc:creator>jessi</dc:creator>
				<category><![CDATA[Start Marketing]]></category>

		<guid isPermaLink="false">http://thebusinesscardoutlet.com/bcblog/?p=257</guid>
		<description><![CDATA[ When a business is created it is a pretty amazing. There is a spark, and idea , a product or service and their is someone behind it all who wants to make it happen. How did your business get started? Was it a family business you took over? Was is a franchise? Or was it [...]]]></description>
			<content:encoded><![CDATA[<p> When a business is created it is a pretty amazing. There is a spark, and idea , a product or service and their is someone behind it all who wants to make it happen. How did your business get started? Was it a family business you took over? Was is a franchise? Or was it just an idea or dream? Start Marketing is a series of articles that easily guides you threw the steps to start Marketing for your own small business.</p>
<p>Activity one: Who is your client?</p>
<h1>What is your Demographic?</h1>
<p>Basically Who exactly is your client? Can you describe them in one sentence? Here are some questions to ask yourself about your client.. Is their a certian age or gender that would like your product/service? What about Income? Does owning a home make a difference? What about hobbies?<br />
<a href="http://thebusinesscardoutlet.com/bcblog/?p=129 ">To Learn More about elevator speeches</a></p>
<p><a href="http://thebusinesscardoutlet.com/bcblog/?p=264 " target="_self">GO TO STEP 2&gt;&gt;</a></p>
<p>Alamo City Media</p>
<h1> </h1>
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		<title>Logo Design: Clothing Line</title>
		<link>http://thebusinesscardoutlet.com/bcblog/?p=199</link>
		<comments>http://thebusinesscardoutlet.com/bcblog/?p=199#comments</comments>
		<pubDate>Mon, 01 Feb 2010 04:41:37 +0000</pubDate>
		<dc:creator>Marketing</dc:creator>
				<category><![CDATA[Featured Client's]]></category>
		<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://thebusinesscardoutlet.com/bcblog/?p=199</guid>
		<description><![CDATA[Logo Design Cost $35. Here is a Draft of a Recent Client we had called Alter Ego. They loved our business cards with dice on them and they thought that was a perfect fit for their clothing line. Here are some rough drafts of their logo their final product is still in production Contact Us [...]]]></description>
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<p>Logo Design Cost $35.</p>
<p>Here is a Draft of a Recent Client we had called Alter Ego. They loved our business cards with dice on them and they thought that was a perfect fit for their clothing line. Here are some rough drafts of their logo their final product is still in production</p>
<p><a rel="attachment wp-att-201" href="http://thebusinesscardoutlet.com/bcblog/?attachment_id=201"></a></p>
<p>Contact Us today at <a href="http://www.thebusinesscardoutlet.com">www.thebusinesscardoutlet.com</a> for more infor<a rel="attachment wp-att-201" href="http://thebusinesscardoutlet.com/bcblog/?attachment_id=201"><img class="alignleft size-medium wp-image-201" title="Alteregodraft2" src="http://thebusinesscardoutlet.com/bcblog/wp-content/uploads/2010/02/Alteregodraft21-231x300.jpg" alt="Alteregodraft2" width="231" height="300" /></a>mation about logo Design.<a rel="attachment wp-att-202" href="http://thebusinesscardoutlet.com/bcblog/?attachment_id=202"><img class="alignleft size-medium wp-image-202" title="Alteregologodrafts1" src="http://thebusinesscardoutlet.com/bcblog/wp-content/uploads/2010/02/Alteregologodrafts1-231x300.jpg" alt="Alteregologodrafts1" width="231" height="300" /></a></p>
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		<title>Landscaper: Featured Project</title>
		<link>http://thebusinesscardoutlet.com/bcblog/?p=185</link>
		<comments>http://thebusinesscardoutlet.com/bcblog/?p=185#comments</comments>
		<pubDate>Mon, 01 Feb 2010 04:25:43 +0000</pubDate>
		<dc:creator>jessi</dc:creator>
				<category><![CDATA[Featured Client's]]></category>
		<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://thebusinesscardoutlet.com/bcblog/?p=185</guid>
		<description><![CDATA[Web Design is just like any other technology out there it gets outdated and even stale. We tell customers to updated their website with a fresh look every 1-2 years. Trends of web design often change your website could become out of fashion and even dated. Also there are so many different advances and new [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-224" href="http://thebusinesscardoutlet.com/bcblog/?attachment_id=224"></a></p>
<p><a rel="attachment wp-att-229" href="http://thebusinesscardoutlet.com/bcblog/?attachment_id=229"></a></p>
<p><a rel="attachment wp-att-254" href="http://thebusinesscardoutlet.com/bcblog/?attachment_id=254"></a>Web Design is just like any other technology out there it gets outdated and even stale. We tell customers to updated their website with a fresh look every 1-2 years. Trends of web design often change your website could become out of fashion and even dated. Also there are so many different advances and new technology out there that you can be taking advantage if you updated your website with the right designer. Our current featured Client Texas Wholesa</p>
<p>This website looked great! But as time went by the company itself had outgrew the site. Many of the pages needed to be changed and the overall look the owner wanted to give a makeover to. He wanted to keep the original layout but make the website POP! He also wanted to get a new logo.</p>
<p>We started this project by creating the new logo. The owner had orginaly wanted a circle layout for his logo but his old designer said it was to hard. Here is the orginal Rough Drafts we created for Texas Wholesale Plants. Here is the final Logo Draft. We went on to use the logo for the company shirts.</p>
<p>le plants came to us to update his look and update the pages on his site.<br />
Here is his old website.<a rel="attachment wp-att-186" href="http://thebusinesscardoutlet.com/bcblog/?attachment_id=186"></a><a rel="attachment wp-att-191" href="http://thebusinesscardoutlet.com/bcblog/?attachment_id=191"></a></p>
<p><a rel="attachment wp-att-189" href="http://thebusinesscardoutlet.com/bcblog/?attachment_id=189"><img class="alignleft size-medium wp-image-189" title="Texas WHolesale PLants SHirts" src="http://thebusinesscardoutlet.com/bcblog/wp-content/uploads/2010/02/tshirtsapproval2print-231x300.jpg" alt="Texas WHolesale PLants SHirts" width="231" height="300" /></a></p>
<p><a rel="attachment wp-att-188" href="http://thebusinesscardoutlet.com/bcblog/?attachment_id=188"></a></p>
<p><a rel="attachment wp-att-187" href="http://thebusinesscardoutlet.com/bcblog/?attachment_id=187"></a></p>
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		<title>Our New Marketing Book: Ducktape Marketing</title>
		<link>http://thebusinesscardoutlet.com/bcblog/?p=180</link>
		<comments>http://thebusinesscardoutlet.com/bcblog/?p=180#comments</comments>
		<pubDate>Thu, 24 Dec 2009 04:01:10 +0000</pubDate>
		<dc:creator>jessi</dc:creator>
				<category><![CDATA[Marketing Book Club]]></category>

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		<description><![CDATA[]]></description>
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